Gartner Research

Accelerated Integration for Marketing Apps (Alvarez)

Published: 06 December 2013

ID: G00338809

Analyst(s): CIO Research Team

Summary

See how IT at a leading consumer products company helps local digital marketing teams get new capabilities off the ground quickly. The company's IT team enables the speed-to market and flexibility that marketers need, while ensuring consistency for data access and data integration. This helps local marketing teams work with their own digital agencies to build apps that draw from and contribute to shared information and back-end systems.

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