Gartner Research

Add AI to Your B2B Sales Organization Now to Improve Revenue

Published: 20 July 2017

ID: G00331172

Analyst(s): Ilona Hansen , Theodore Travis , Todd Berkowitz


Application leaders responsible for CRM and customer experience should be aware of the benefits and limitations of AI, and use a pragmatic approach to deliver tangible results. Before investing in AI, application leaders must determine the use cases that can best help the sales organization.

Table Of Contents
  • Key Challenges



  • Identify How AI Improves Sales
  • Choose a Pilot Project to Demonstrate AI's Value
  • Deploy AI-Related Technologies Across Your B2B Sales Organization

Case Studies

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