Gartner Research

Architect Brand Management

Published: 02 April 2013

ID: G00338879

Analyst(s): Enterprise Architecture Research Team

Summary

The rest of IT and business partners frequently misunderstand what architects do. In this case, we demonstrate how to promote architecture as a useful business partner and set staff up for success by defining the position of architect, rationalizing titles across the organization, mapping architects to roles that will take advantage of their skills, engaging with other related functions, and communicating these efforts to key stakeholders.

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