Gartner Research

Market Share Management for IT Services (Stora Enso)

Published: 22 January 2014

ID: G00339595

Analyst(s): CIO Research Team

Summary

This case study will help you use product marketing techniques to design and enhance end-to-end IT services or IT product lines with the aim of profitability and maximizing market share, invoking a high-level review only in case of cost or value exceptions.

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