Gartner Research

Organizing Special Events to Promote Security

Published: 20 September 2015

ID: G00339655

Analyst(s): Information Risk Research Team


Hosting special events can be a memorable way to promote the Information Security function at your organization. However, such events often require more resources and reach a smaller audience than other awareness tactics. This document provides questions to consider when deciding whether or not to plan a special event to promote the Information Security function. It also lists ideas for different types of special events if cost-benefit analysis concludes that hosting an event would be beneficial to your awareness campaign.

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