Gartner Research

The Four Sponsor Temperaments

Published: 25 September 2015

ID: G00340022

Analyst(s): CIO Research Team


Project managers need to adopt specific engagement strategies for different sponsors in order to drive sponsor decisions. CEB’s analysis of hundreds of project sponsors shows that sponsor temperaments fall into one of four categories—each based on deeply ingrained project preferences that rarely change.This case study will help you identify a sponsor’s temperament, adopt the strategies that best drive decision-making for various temperaments and build tools that improve sponsor engagement efforts.

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