Gartner Research

The Four Sponsor Temperaments

Published: 25 September 2015

ID: G00340022

Analyst(s): CIO Research Team

Summary

Project managers need to adopt specific engagement strategies for different sponsors in order to drive sponsor decisions. CEB’s analysis of hundreds of project sponsors shows that sponsor temperaments fall into one of four categories—each based on deeply ingrained project preferences that rarely change.This case study will help you identify a sponsor’s temperament, adopt the strategies that best drive decision-making for various temperaments and build tools that improve sponsor engagement efforts.

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.