Gartner Research

The New Creative Agency: Transforming EA’s Role in Innovation (Heineken)

Published: 31 July 2015

ID: G00340029

Analyst(s): Enterprise Architecture Research Team


This article features Rob Monk, Director of Global Enterprise Architecture at Heineken. Monk has focused his group on acting as a strategic partner for technology-enabled business innovation, driving digital transformation, and leading enterprise IT strategy. This article tells the story of how Monk transformed the group into a "creative agency" that guides business unit leaders to identify innovative technologies.

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