Gartner Research

The New Creative Agency: Transforming EA’s Role in Innovation (Heineken)

Published: 31 July 2015

ID: G00340029

Analyst(s): Enterprise Architecture Research Team

Summary

This article features Rob Monk, Director of Global Enterprise Architecture at Heineken. Monk has focused his group on acting as a strategic partner for technology-enabled business innovation, driving digital transformation, and leading enterprise IT strategy. This article tells the story of how Monk transformed the group into a "creative agency" that guides business unit leaders to identify innovative technologies.

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.