Gartner Research

How Automotive CIOs Must Address and Prepare for the Evolving Concept of Hyperpersonalization

Published: 21 July 2017

ID: G00325769

Analyst(s): Martin Birkner


Hyperpersonalized mobility services inside and outside the vehicle will be a key competitive differentiator for automotive OEMs in context of the connected and automated vehicle. CIOs must push for consistent requirements and technology planning to minimize risk of sunk cost and slowing innovation.

Table Of Contents


  • Description/Definition
    • Connectivity and the Rise of Mobility as a Service Drive the Need for Hyperpersonalization
    • Four Key Requirements of Hyperpersonalization in Automotive
    • IT Impact and Maturity
    • Market Maturity
  • Challenges
    • Seamlessness: The Regional Differentiation Challenge
    • Contextual/Situational: The Data Orchestration and Data Privacy Challenge
    • Functional: The Modular Vehicle Challenge
    • Service Providers
    • Connected Vehicle Platform Vendors
    • Digital Experience Platform Vendors
    • Real-Time Analytics Vendors

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