Gartner Research

How to Position Intelligent Automation Services in an AI World

Published: 24 July 2017

ID: G00332842

Analyst(s): Arup Roy


While there is great interest in the use of intelligent automation services, there is a lack of clarity as to how these solutions should be positioned. Technology product marketing leaders can leverage best practices to develop and refine their IAS positioning in their go-to-market strategies.

Table Of Contents
  • Key Challenges



  • Position Intelligent Automation Solutions or Service Offerings Across One or More of the Four Client Impact Categories
  • Define and Measure Success Criteria or the KPIs Across the Four Impact Categories
  • Hone in on Your Differentiation
  • Be in a Constant State of Fluidity in the Practice — At Least in the Initial Phase

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