Gartner Research

Product Data Syndication Needs an End-to-End Strategy for Digital Business Success

Published: 26 July 2017

ID: G00327257

Analyst(s): Simon Walker

Summary

Publication and synchronization of product data with sell-side partners is a critical competency for product manufacturers and those of consumer packaged goods, and media companies. If data and analytics leaders' strategies don't address this, failures in customer service and support will result.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Scope Current Product Data Syndication Methods
  • Assess Product Data
  • Design an End-to-End Data Syndication Initiative
  • Communicate the Strategy

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