Gartner Research

Critical Capabilities for Web Content Management

Published: 27 July 2017

ID: G00319657

Analyst(s): Jim Murphy , Mick MacComascaigh


Increased aspirations are driving higher expectations from web content management and this, in turn, is complicating selection. Application leaders responsible for CRM and customer experience must pay close attention to long-range plans in order to make the right choice today.

Table Of Contents

What You Need to Know


  • Critical Capabilities Use-Case Graphics
  • Vendors
    • Acquia
    • Adobe
    • Automattic
    • BloomReach
    • CoreMedia
    • Crownpeak
    • Episerver
    • e-Spirit
    • eZ Systems
    • GX Software
    • IBM Web Content Manager
    • IBM Watson Content Hub
    • Kentico Enterprise Marketing Solution
    • Kentico Cloud
    • OpenText TeamSite
    • OpenText Web Experience Management
    • Oracle
    • Progress
    • SDL
    • Sitecore
    • Squiz
  • Context
  • Product/Service Class Definition
  • Critical Capabilities Definition
    • Usability
    • Interoperability
    • Engagement Analytics
    • Mobility/Multichannel
    • Content Delivery
    • Personalization
    • Architecture
    • Cloud Capabilities
  • Use Cases
    • Digital Marketing Effectiveness
    • Contextualization of Delivered Experiences
    • Digital Commerce
    • Composite Content Applications
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion Criteria

  • Critical Capabilities Rating

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