Gartner Research

Market Insight: How to Use Cloud HCM Data to Fuel Additional Revenue Streams

Published: 01 August 2017

ID: G00321145

Analyst(s): Helen Poitevin, Alys Woodward, John Kostoulas

Summary

Data generated from operations presents monetization opportunities for cloud HCM technology providers to drive revenue growth in an increasingly competitive environment. Technology business unit leaders at HCM providers should develop appropriate use cases for data products.

Table Of Contents

Analysis

  • Quest for Sustainable Revenue and Profit in the HCM Application Market
  • Data as Revenue Stream: Scratching the Surface?

Background and Context

The Impact

  • Market Insight Reports, Benchmarks and AI Training Datasets Are Data Product Types That HCM Technology Providers Can Leverage
    • The Monetization Potential of Data Varies Considerably by HCM Use Case
    • Successful Adoption of Data Products Requires Strong Focus on Marketing Solution Benefits to Prospects, While Optimizing the Cost Base

Conclusion

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