Gartner Research

Market Insight: How to Use Cloud HCM Data to Fuel Additional Revenue Streams

Published: 01 August 2017

ID: G00321145

Analyst(s): Helen Poitevin , Alys Woodward , John Kostoulas


Data generated from operations presents monetization opportunities for cloud HCM technology providers to drive revenue growth in an increasingly competitive environment. Technology business unit leaders at HCM providers should develop appropriate use cases for data products.

Table Of Contents


  • Quest for Sustainable Revenue and Profit in the HCM Application Market
  • Data as Revenue Stream: Scratching the Surface?

Background and Context

The Impact

  • Market Insight Reports, Benchmarks and AI Training Datasets Are Data Product Types That HCM Technology Providers Can Leverage
    • The Monetization Potential of Data Varies Considerably by HCM Use Case
    • Successful Adoption of Data Products Requires Strong Focus on Marketing Solution Benefits to Prospects, While Optimizing the Cost Base


Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.