Gartner Research

Chatbots Can Transform PFM Into Digital Financial Advisory Services

Published: 03 August 2017

ID: G00332392

Analyst(s): Stessa Cohen

Summary

Chatbot technology offers bank customers digital engagement with advice, personal financial data analysis and transactions within the context of their articulated needs. This engagement can help bank CIOs move PFM from a dreaded task to a revenue-generating digital financial advisory service.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Build Use Cases for a Chatbot by Using Gartner's Digital Banking Customer Advisory Framework
    • Recommendations
  • Identify Three Types of Chatbot Conversations
    • Recommendations
  • Create Digital Advice by Connecting the Chatbot to Customer Financial Data and Bank Transactions
    • Recommendations
  • Support Chatbot Functionality by Selecting a Digital Banking Platform
    • Recommendations

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