Gartner Research

Business Events, Business Moments and Event Thinking in Digital Business

Published: 04 August 2017

ID: G00338380

Analyst(s): Yefim Natis


A key distinction of a digital business is that it's always sensing and always ready, which demands grounding in event processing. Application leaders engaged in digital transformation initiatives must add "event thinking" to their technical, organizational and cultural strategies.

Table Of Contents


  • Business Events Yield Business Moments to Drive Digital Business
  • Events in Digital Business: Real-Time Responsiveness
  • Events in Digital Business: Context-Sensitive Decision Making
  • Events in Digital Business: Agile Business Innovation
  • Events in Digital Business: Adaptive Scalability
  • Leadership in Digital Business Starts With "Event Thinking"
  • A Word of Caution

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