Gartner Research

Providing New Customer Services at InsureCo Without Crossing the Creepy Line

Published: 04 August 2017

ID: G00340548

Analyst(s): Christie Struckman , Frank Buytendijk , Heather Colella


While insurance industry regulations provide the day-to-day guidance on what is correct corporate behavior, the CIO of InsureCo explains that rapid evolution of digital technologies makes it hard to maintain adequate rules and easy to go beyond them.

Table Of Contents

Case Study

  • Using Information to Advise Customers Without Invading Their Privacy
  • Informed Consent or Uninformed Legalese?

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