Gartner Research

It's Time to Integrate a Mobile App Strategy Into Your Application Strategy

Published: 27 July 2017

ID: G00327299

Analyst(s): Deacon D.K Wan , Dennis Gaughan


Treating mobile apps separately adds unnecessary cost and complexity. Application leaders focused on portfolio strategies must leverage disruptive technologies to drive digital business, while integrating a mobile app strategy into their broader application portfolio.

Table Of Contents
  • Key Challenges



  • Incorporate Mobile Apps Into the Portfolio
  • Capture Best Practices on Mobile UX Design Focus
  • Coordinate Governance of Back-End Services
  • Embed a Data-Driven Approach to Product Management
  • Bottom Line

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