Gartner Research

Hype Cycle for Digital Commerce, 2017

Published: 31 July 2017

ID: G00313885

Analyst(s): Mike Lowndes


Digital commerce is a key way to acquire customers, develop relationships, drive revenue and reduce costs. This Hype Cycle will help enterprises to evaluate the suitability of various digital commerce technology capabilities hyped in the market and to understand their maturity and business value.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Thing Commerce
    • Augmented and Virtual Reality Commerce
    • Consumer Messaging Applications for CRM
    • Customer Engagement Hub
    • Marketplace Operation Applications
  • At the Peak
    • Conversational Commerce
    • Customer Journey Analytics
    • API-Based Digital Commerce
    • Digital Experience Platforms
    • Shoppable Media
    • Video Chat for Customer Service
    • Recurring Revenue Management
    • Web Real-Time Communications
  • Sliding Into the Trough
    • Analytics for Customer Intelligence
    • Tag Management
    • Digital Wallet
    • Virtual Customer Assistants
    • Knowledge Management for Customer Service
    • Mobile Commerce
    • Personalization Engines
    • Social for CRM: Social Feedback Management
    • Digital Coupons for Digital Commerce
    • Enterprise Feedback Management
    • Responsive Design
    • Loyalty Management Systems
  • Climbing the Slope
    • Dynamic Pricing
    • Price Optimization and Management for B2B
    • CPQ Application Suites
    • MDM of Customer Data
    • DOM
    • Digital Commerce SaaS
    • Integration Brokerage
  • Entering the Plateau
    • Fraud Detection
    • Mobile POS
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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