Gartner Research

Toolkit: How to Audit Your Marketing Technology Ecosystem

Published: 31 July 2017

ID: G00333621

Analyst(s): Kirsten Newbold-Knipp


Marketers use a dizzying array of technologies to deliver business results, scale operations and address the needs of the modern customer journey. Knowing what technology is in-house is a critical first step for marketing leaders responsible for building a martech vision and roadmap.

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