Gartner Research

Market Trends: Leverage the Growth of Mode 1.5 Buying Behavior

Published: 01 August 2017

ID: G00335152

Analyst(s): Naveen Mishra , Jeffrey Hewitt

Summary

Mode 1 IT buying behavior is evolving in the face of cloud alternatives. Technology product marketing managers who hope to achieve optimal growth in the maturing data center infrastructure space must craft plans that take this behavioral shift into account or face sales stagnation.

Table Of Contents

Introduction

Market Trend

  • Buyer Trend
    • Mode 1 IT Is Facing Constant Comparison
    • Staffing Challenge
    • Identifying Mode 1.5 Buying Behavior
    • Resulting Behavioral Changes
    • Growth of Mode 1.5 Buying Influence

Vendors to Watch

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.