Gartner Research

Market Trends: Leverage the Growth of Mode 1.5 Buying Behavior

Published: 01 August 2017

ID: G00335152

Analyst(s): Naveen Mishra , Jeffrey Hewitt


Mode 1 IT buying behavior is evolving in the face of cloud alternatives. Technology product marketing managers who hope to achieve optimal growth in the maturing data center infrastructure space must craft plans that take this behavioral shift into account or face sales stagnation.

Table Of Contents


Market Trend

  • Buyer Trend
    • Mode 1 IT Is Facing Constant Comparison
    • Staffing Challenge
    • Identifying Mode 1.5 Buying Behavior
    • Resulting Behavioral Changes
    • Growth of Mode 1.5 Buying Influence

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