Gartner Research

Hype Cycle for Digital Design, 2017

Published: 03 August 2017

ID: G00332753

Analyst(s): Magnus Revang


Digital design is a core competency for digital transformation and digital business. Application leaders should use this Hype Cycle to decide whether to embrace, experiment with or discard the hyped technologies related to digital design.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • On the Rise
    • AMP
    • Human-Centered Design
    • Digital Design Center of Excellence
    • Ambient Experiences
    • Digital Experience Monitoring
    • Continuous Experience
    • Hypothesis-Driven Development
    • Chatbots
    • Bots
    • Design Thinking
    • Conversational User Interfaces
    • Progressive Web Apps
    • Digital Ethics
  • At the Peak
    • Customer Journey Analytics
    • Digital Experience Platforms
    • Virtual Assistants
    • Voice of the Customer
  • Sliding Into the Trough
    • UX Tools
    • Personalization Engines
    • Augmented Reality
  • Climbing the Slope
    • Gamification
    • Responsive Design
    • Virtual Reality
    • Client-Side MVC
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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