Gartner Research

How to Make Use of Enterprise WeChat Services

Published: 03 August 2017

ID: G00337183

Analyst(s): Sandy Shen, Jie Zhang

Summary

WeChat is already used by organizations' customers, employees and partners, yet in many cases is not yet truly operationalized in the enterprise. Application leaders supporting CRM must understand WeChat's tool variety, development best practices and security/compliance risks to succeed with it.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Understand the Variety of WeChat Services
  • Conduct Risk Assessment to Prioritize Enterprise WeChat Services
  • Use Six Principles to Develop Enterprise WeChat Services

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