Gartner Research

Market Insight: CSPs Should Rethink Mobile Services Bundling to Improve Retention and Build New Growth

Published: 03 August 2017

ID: G00326173

Analyst(s): Toni Nygren

Summary

Basic enterprise mobile services are already a commodity and mobile services differentiation is challenging. Communications service provider technology product management leaders must bundle new or specific value-added services to respond to mobile services evaluation criteria used by enterprises.

Table Of Contents

Analysis

  • Introduction

Background and Context

The Impact

  • Enterprise Focus on Total Cost of Ownership, Quality of Service and Ease of Use
  • Bundling Must Respect Enterprise Geographic Location
  • Enterprise Mobile Policies Govern the Mobile Data Traffic Growth

Conclusion

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