Gartner Research

Market Insight: Products That Successfully Target Digital Individuals' 24-Hour User Experience

Published: 07 August 2017

ID: G00320070

Analyst(s): Lillian Tay, Mikako Kitagawa , Annette Jump


Individuals will expect their digital hardware, software and services to deliver personalized customer experiences tailored to their unique 24-hour digital lifestyles. Technology product management leaders must utilize techniques such as analytics and AI to reduce the cognitive load for users.

Table Of Contents


  • Who Is the 24-Hour Digital User?
  • Creating Compelling User Experiences
    • Product Platform
    • Financial Business Models
    • Use-Case Scenarios
    • Automation and Personalization of Data
    • Family and Social Circle Coverage

Background and Context

  • Providers That Excel in Reducing Users' Cognitive Load
    • Navdy
    • Arlo
    • iRobot
    • Garmin
    • Hey You
    • Snapchat
    • WeChat

The Impact


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