Gartner Research

Microsoft Dynamics 365 for Sales Release Synchronizes More Data Sources to Improve Sales Effectiveness

Published: 08 August 2017

ID: G00331599

Analyst(s): Brian Manusama, Ilona Hansen , Adnan Zijadic

Summary

Microsoft Dynamics 365 for Sales (SaaS/online offering) focuses on increasing sales efficiency and productivity. Application leaders supporting sales will find it attractive as it addresses most B2B sales needs "out of the box."

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Dynamics 365 for Sales has revamped mobile and tablet capabilities, which is significant because mobility is a core need for SFA solutions
  • Dynamics 365 for Sales provides Office 365 and LinkedIn Sales Navigator integration for syncing data between applications, thus differentiating itself in the market
  • The newly added sales productivity features in Dynamics 365 for Sales enhance the management of long B2B and B2C sales cycles
  • Dynamics 365 for Sales has an improved drag-and-drop business process flow designer within the visual process designer tool, which aims to optimize end-to-end sales processes and increase sales efficiency

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