Gartner Research

Market Insight: Creative AI — Assisted and Generative Content Creation

Published: 09 August 2017

ID: G00320485

Analyst(s): Jessica Ekholm , Anthony Mullen


A new wave of tools and AI techniques focusing on creating content and directly generating content artifacts is appearing. Technology strategic planners should evaluate how these new techniques can help speed up the creation of quality content and unlock new business opportunities and markets.

Table Of Contents


  • What Is Creativity, and Can a Machine Be Creative?
  • New Machine-Learning Approaches Are Unlocking Digital Creativity
    • Assisted Content Creation
    • Generative Content Creation

Background and Context

The Impact

  • Creative AI Disrupts by Increasing Speed, Scale and Personalization


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