Customer Understanding and Insights Primer for 2017
Published: 10 August 2017
Anna Maria Virzi
Understanding customer behavior, their preferences and their voice is a prerequisite for customer-first marketing. Market insights leaders focused on data and analytics can use Gartner's 2017 research to increase their customer intelligence quotient and produce insights that drive growth.
Table Of Contents
- Top Challenges and How Gartner Can Help
- How can you build an accurate, complete view of customers?
- How do I drive customer understanding and insights throughout the organization?
- How can I capture the voice of the customer and generate customer-insight-driven strategic recommendations?
- How can I use segments and personas to develop a deeper understanding of my customers?
- How can I use data to develop a better understanding of the customer journey?
- How is B2B buying behavior changing?
- How can I improve the quality of customer insights operations?
- Suggested First Steps
- Essential Reading
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