Gartner Research

Ignition Guide to Building a Consumer Loyalty Journey Map

Published: 25 October 2016

ID: G00340792

Analyst(s): Marketing Research Team


A consumer loyalty journey map identifies the stages of consumer loyalty with a brand. This guide will help marketing leaders build such a map by focusing on the barriers to loyalty and identifying triggers that advance consumers along the journey.

Table Of Contents



Before You Start

Common Pitfalls and Keys to Success

Step 1 of 3: Plan the Loyalty Mapping Process


How to Set Up for Success

Step 2 of 3: Map Consumer Loyalty Stages


How to Set Up for Success

Step 3 of 3: Brainstorm Actions to Drive Loyalty


How to Set Up for Success

Review Your Performance

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