Gartner Research

Ignition Guide to Creating an Effective Customer Buying Guide

Published: 01 August 2016

ID: G00340794

Analyst(s): Marketing Research Team

Summary

This guide will help B2B marketing leaders ease customers' overall buying journey by developing content that answer customers’ most pressing questions.

Table Of Contents

Overview

Steps

Before You Start

Common Pitfalls and Keys to Success

Step 1 of 3: Plan for the Customer-Focused Buying Guide

Tasks

Step 2 of 3: Build Content Components

Tasks

Step 3 of 3: Finalize and Deploy the Customer-Focused Buying Guide

Tasks

Review Your Performance

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.