Gartner Research

Ignition Guide to Creating a Digital Marketing Plan

Published: 30 June 2016

ID: G00340796

Analyst(s): Marketing Research Team


This guide will help marketing leaders establish digital marketing objectives, identify customer insights-based initiatives and communicate the plan to the wider team.

Table Of Contents



Step 1 of 5: Prepare for Creating a Digital Marketing Plan

Project Objectives

Roles and Responsibilities

Before You Start

Common Pitfalls and Keys to Success

Step 2 of 5: Establish Digital Marketing Objectives


How to Set Up for Success

Step 3 of 5: Define Digital Marketing Initiatives


How to Set Up for Success

Step 4 of 5: Create and Socialize the Digital Marketing Plan


How to Set Up for Success

Step 5 of 5: Monitor the Progress of Digital Plan Implementation

Review Your Performance

Keys to Continued Success

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