Gartner Research

Ignition Guide to Creating the Annual Marketing Budget

Published: 05 July 2016

ID: G00340800

Analyst(s): Marketing Research Team

Summary

Building the annual marketing budget is complex, forcing marketing leaders to make tradeoffs between spending priorities and budget model. This guide will help marketing leaders to create budgets aligned to strategic marketing priorities.

Table Of Contents

Overview

Steps

Step 1 of 5: Plan for the Budgeting Process

Project Objectives

Roles and Responsibilities

Before You Start

Common Pitfalls and Keys to Success

Step 2 of 5: Initiate the Marketing Budget Process

Tasks

How to Set Up for Success

Step 3 of 5: Revise the Budget Estimates

Tasks

How to Set Up for Success

Step 4 of 5: Finalize and Communicate the Marketing Budget

Tasks

How to Set Up for Success

Step 5 of 5: Monitor Budget Performance

Review Your Performance

Keys to Continued Success

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