Published: 09 May 2015
Analyst(s): Marketing Research Team
With technology playing an increasingly important role in marketing strategy, Dell CMO and CIO sat down for a candid conversation on how to re-envision the way they work together to capture the opportunity for both functions to demonstrably drive business growth. The Marketing/IT relationship is hampered by a fundamental disconnect between the two functions’ missions, values, and lexicons. Dell’s Marketing and IT groups overcome these challenges by fostering agreement between senior executives, routinizing collaboration between staffs, and establishing a means of avoiding common points of friction.
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