Gartner Research

Re-thinking the IT Partnership: Dell

Published: 09 May 2015

ID: G00340850

Analyst(s): Marketing Research Team

Summary

With technology playing an increasingly important role in marketing strategy, Dell CMO and CIO sat down for a candid conversation on how to re-envision the way they work together to capture the opportunity for both functions to demonstrably drive business growth. The Marketing/IT relationship is hampered by a fundamental disconnect between the two functions’ missions, values, and lexicons. Dell’s Marketing and IT groups overcome these challenges by fostering agreement between senior executives, routinizing collaboration between staffs, and establishing a means of avoiding common points of friction.

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.