Gartner Research

Clorox’s Agile Martech Development

Published: 16 November 2016

ID: G00340863

Analyst(s): Marketing Research Team


Clorox seeks to guide the organization’s evolution toward greater automation, data-driven precision, and omni-channel execution. To prioritize martech investments, Clorox’s Marketing and Martech teams agree on a set of shared principles and use a consumer journey map to prioritize areas for innovation. Clorox then takes a test-and-learn approach to addressing critical capability gaps that impact strategic goals.

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