Gartner Research

Personalization and Journey Mapping Framework (Clorox)

Published: 23 August 2016

ID: G00340866

Analyst(s): Marketing Research Team


Clorox identifies high-impact moments in the consumer journey and runs iterative tests to find the most valuable uses of personalization. Use this case study to learn how to map the consumer journey or “path to loyalty,” partner with Martech to identify use cases for new data and technology, prioritize personalization opportunities, and run agile A/B tests using the “minimum viable product” approach.

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