Gartner Research

Achieve Your Marketing Objectives on LinkedIn

Published: 08 August 2017

ID: G00324394

Analyst(s): Elizabeth Shaw


While other social networks are mostly pay-to-play, LinkedIn offers B2B and B2C marketers the opportunity to design a mix of owned and paid media to drive business outcomes. Marketing leaders should follow these best practices to help them succeed on "the world's largest professional network."

Table Of Contents
  • Key Challenges



  • LinkedIn Is Not Just for B2B Marketing
  • Create and Deliver Relevant Content to Build Your Brand Organically
  • Use Paid Media to Drive Awareness and Engagement
    • Leverage Your First-Party Data on LinkedIn

Case Study

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