Gartner Research

China Summary Translation: 'Create New Opportunities by Exploiting Thing Commerce Data'

Published: 09 August 2017

ID: G00337567

Analyst(s): Sandy Shen


Thing commerce generates a large amount of data that can identify transient customer behavior and market trends. Application leaders responsible for digital commerce technology can create new business opportunities from such data to get more out of the thing commerce business.

Table Of Contents



Create New Opportunities by Exploiting Thing Commerce Data

  • Key Challenges
  • Recommendations



  • Identify Opportunities Based on Core Businesses
    • New Offerings and Better Customer Experience
    • New Business Models
    • Better Supply Chain Efficiency
    • New Platforms
  • Gather Data From Internal and External Sources
  • Get Organized

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