Gartner Research

Market Insight: How to Exploit Conversational Artificial Intelligence to Drive Digital Commerce

Published: 09 August 2017

ID: G00327854

Analyst(s): Adrian Lee , Deacon D.K Wan


Digital commerce has evolved from "mobile first" to "AI first" to focus on enhancing the user experience. Conversational AI reduces friction to purchase. Technology product management leaders of digital commerce vendors must pilot voice-driven customer experiences to build new revenue opportunities.

Table Of Contents


  • Investing in the Customer Experience of the Future
  • Tapping Into New Revenue
  • Why Act Now?

Background and Context

  • Early Leaders Lend a New Voice to Digital Commerce

The Impact

  • How Voice-Driven Apps on Conversational Platforms Can Drive Digital Commerce
  • Integrating Conversational Platforms for Digital Commerce


  • What You Must Do Today

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