Gartner Research

Three Steps for Supply Chain Leaders to Create Essential Collaboration With Product Management in the Digital Age

Published: 10 August 2017

ID: G00333106

Analyst(s): Virginia Howard, Lars Van Dam


Dramatic changes will occur in how ideas are conceived, developed and brought to market. The collaboration between supply chain leaders and product management takes center stage, as agility will be defined by how fast an organization can react to changes in the digital age.

Table Of Contents


  • Step No. 1 — Act With an Outside-In, Customer-Centric Mindset by Applying Methods That Shift the Organizational Focus to New Digital Priorities
    • Contrasting Historical Products With Modern Digital Offerings
    • Digital Transformation Is Challenging for Supply Chain Organizations
    • Supply Chain Leaders Should Use Positioning to Shine a Light on Digital Priorities
    • Customer Experience Frameworks Shine a Light on the Product Value Chain
    • An Example of CX Innovation — HP Instant Ink
    • Customer Experience Innovation Addresses Primary Customer Pain Points
    • Supply Chain Leaders Must Proactively Identify Digital Dependencies That Unlock CX
    • Improved Supply Chain Forecasting Through Real-Time Insights
    • Frictionless CX Also Reduces Inventory, Handling Costs and Waste
  • Step No. 2 — Increase Speed and Agility by Maturing Innovation Using Agile Methods That Reveal Supply Chain Underpinnings for Differentiated Experiences
    • Cultural Change — Product Management and Supply Chain Leaders Play a Vital Role
    • Supply Chain Leaders Must Recalibrate Their Approach to Partnering
  • Step No. 3 — Establish a Collaboration Model That Unlocks Combinatorial Value From Ecosystem Technology, Information and Processes
    • Ecosystem Technology, Information and Processes
    • Collaboration With Product Management Is Key to Unlocking Ecosystem Value
    • Metrics and Incentives for Supply Chain Leaders (and Others) Must Evolve Align
    • Value Exchanges Across the Extended Product Value Chain


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