Gartner Research

Build Strong Brands by Delivering Customer Experiences That Earn Exceptional Levels of Satisfaction

Published: 10 August 2017

ID: G00320094

Analyst(s): Augie Ray


Customer satisfaction is a vital metric to improve customer experience, brand health and business results. Marketing leaders must identify how satisfaction drives key financial outcomes to justify CX investments that differentiate the brand and earn substantial loyalty and advocacy.

Table Of Contents
  • Key Challenges



  • Substantiate the Importance of Customer Satisfaction to Your Brand
  • Prioritize CX Efforts Based on Breadth and Scale of Customer Satisfaction
  • Collaborate to Deliver Substantial and Differentiated Levels of Customer Satisfaction
  • Next Steps

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