Gartner Research

Ignition Guide to Creating Actionable Insights for Customer Experience

Published: 20 April 2016

ID: G00340726

Analyst(s): Customer Experience Research Team


This guide includes documents that will help you generate insights with potential for business impact, and motivate stakeholders to act on your insights.

Table Of Contents



Step 1 of 5: Prepare to Create Actionable Insights

Project Objectives

Roles and Responsibilities

Before You Start

Common Pitfalls and Keys to Success

Step 2 of 5: Scope the Business Partner’s Core Challenge


How to Set Up for Success

Step 3 of 5: Generate Insights by Incorporating Multiple Data Sources and Perspectives


How to Set Up for Success

Step 4 of 5: Create and Communicate Actionable Recommendations


How to Set Up for Success

Step 5 of 5: Review the Project

Review Your Performance

Keys to Continued Success

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