Gartner Research

Multichannel Marketing and Communications Primer for 2017

Published: 10 August 2017

ID: G00336011

Analyst(s): Adam Sarner


With the right tools, talent and data, marketing leaders can deliver personalized, real-time multichannel engagements for growth. Our multichannel marketing and communications research shows how to fortify customer relationships and align multichannel efforts to exceed business goals.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How can you get a comprehensive understanding of your customers?
    • How can you align multichannel marketing and communications initiatives to business goals?
    • What are best practices for multichannel marketing and communications?
    • When evaluating multichannel marketing technology and service providers, which criteria should guide your choice?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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