Gartner Research

Branding and Value Proposition Primer for 2017

Published: 10 August 2017

ID: G00336018

Analyst(s): Jake Sorofman


Brands that outperform peers share a common set of characteristics including a focused growth strategy, strong value proposition and differentiated positioning. Our research provides marketing leaders insight and best-practice advice on what it takes to build and nurture a world-class brand.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How do I define and deliver against a brand strategy and architecture?
    • How do I create memorable and differentiated value propositions, messages and stories?
    • How do I turn a brand vision and strategy into action?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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