Gartner Research

Ignition Guide to Creating a New Product Launch Plan

Published: 05 October 2016

ID: G00340804

Analyst(s): Marketing Research Team

Summary

This three-step guide will help marketing leaders build a product launch plan that aligns with corporate objectives and drives collaboration among launch stakeholders.

Table Of Contents

Overview

Steps

Before You Start

Common Pitfalls and Keys to Success

Step 1 of 3: Define Launch Outcomes

Tasks

Step 2 of 3: Clarify Target Market Segment(s) and Positioning

Tasks

Step 3 of 3: Build an Execution Plan for Key Launch Activities

Tasks

Review Your Performance

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