Published: 30 June 2015
ID: G00340807
Analyst(s): Marketing Research Team
This guide will help marketing leaders establish strategic marketing objectives, prioritize action steps to achieve corporate goals and communicate the strategic marketing plan to key stakeholders.
Overview
Steps
Step 1 of 6: Plan the Strategic Planning Process
Project Objectives
Roles and Responsibilities
Before You Start
Common Pitfalls and Keys to Success
Step 2 of 6: Determine the Implications of the Business Strategy for Marketing
Tasks
How to Set Up for Success
Step 3 of 6: Review Successes and Areas of Opportunities for Marketing
Tasks
How to Set Up for Success
Step 4 of 6: Determine Actions to Meet Marketing Objectives
Tasks
How to Set Up for Success
Step 5 of 6: Communicate the Strategic Plan to All Stakeholders
Tasks
How to Set Up for Success
Step 6 of 6: Monitor Progress on Strategic Objectives
Review Your Performance
Keys to Continued Success
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