Gartner Research

Cisco's Social Media Listening and Market Dialogue Seeding

Published: 12 May 2011

ID: G00340827

Analyst(s): Marketing Research Team


Combination of social media listening and "provocative participation" techniques enables Marketing to systematically build credibility and receptivity for its ideas in new markets. Cisco uses finely tuned social listening tools upfront to establish a strong baseline of current trends and natural customer language within new target markets, then seeds and provokes exploration of new ideas within existing conversational threads to delicately steer conversations.

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