Gartner Research

Dell's Integrated Global Agency Management

Published: 20 April 2012

ID: G00340835

Analyst(s): Marketing Research Team

Summary

While 79% of global marketers consider global marketing integration as a key to their global success, only 14% of them are effective at it. This case study provides guidance on how to Coordinate global agency efforts through a streamlined agency roster, Realize savings through media choicefulness and Boost transparency in client-agency interactions

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