Gartner Research

Digital Agency Management Protocols (Coca-Cola)

Published: 17 March 2015

ID: G00340856

Analyst(s): Marketing Research Team

Summary

See how Coca-Cola ensures that the best agency is engaged for the best work at the best value through centralized collection and assessment of inbound inquiries; standardized capability assessment designed to cut through agency self-promotion; and scope of work templates for high-frequency project types.

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