Gartner Research

Activist Marketing Sessions (Unilever)

Published: 28 October 2015

ID: G00340857

Analyst(s): Marketing Research Team

Summary

To increase relevance, Unilever sees a need to shift from marketing “to” people to marketing “for” people—providing societal as well as functional value. To bring each brand’s purpose to life, Unilever runs a series of workshops that humanize marketing and help produce more authentic and edgy marcomms.

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