Gartner Research

Personalized Content Production Process (Kohl’s)

Published: 24 August 2016

ID: G00340867

Analyst(s): Marketing Research Team

Summary

Kohl’s streamlines content production by adopting a “good enough” quality bar for personalized content and removing process bottlenecks. This helps Kohl’s produce more content—without spending more—thus enabling delivery of more personalized messages. Use this case study to learn how to set strategy for personalized content, streamline content production processes, and apply lean six sigma methodology to content production.

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