Gartner Research

Ignition Guide to Selecting and Onboarding an Agency

Published: 28 December 2015

ID: G00340864

Analyst(s): Marketing Research Team


This research helps marketing leaders select and onboard an agency by creating and sharing an RFP, evaluate potential agencies for skills and cultural fit, and onboard the best-suited agency partner.

Table Of Contents



Step 1 of 5: Plan to Select and Onboard an Agency

Project Objectives

Roles and Responsibilities

Before You Start

Common Pitfalls and Keys to Success

Step 2 of 5: Share the RFP


How to Set Up for Success

Step 3 of 5: Select the Right Agency


How to Set Up for Success

Step 4 of 5: Onboard the Agency


How to Set Up for Success

Step 5 of 5: Monitor Agency Performance

Review Your Performance

Keys to Continued Success

Recommended by the Authors

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