Published: 28 December 2015
ID: G00340864
Analyst(s): Marketing Research Team
This research helps marketing leaders select and onboard an agency by creating and sharing an RFP, evaluate potential agencies for skills and cultural fit, and onboard the best-suited agency partner.
Overview
Steps
Step 1 of 5: Plan to Select and Onboard an Agency
Project Objectives
Roles and Responsibilities
Before You Start
Common Pitfalls and Keys to Success
Step 2 of 5: Share the RFP
Tasks
How to Set Up for Success
Step 3 of 5: Select the Right Agency
Tasks
How to Set Up for Success
Step 4 of 5: Onboard the Agency
Tasks
How to Set Up for Success
Step 5 of 5: Monitor Agency Performance
Review Your Performance
Keys to Continued Success
Recommended by the Authors
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